Diamondback Bicycles started life in Camarillo, California in 1978 as a radical new BMX brand and it wasn’t long before the brand expanded into the brave new world of mountain biking.
Since that time hundreds of riders have successfully competed under the sponsorship of Diamondback, either as BMX riders or as mountain bikers following the creation of the famous Diamondback Racing (DBR) team in 1993.
In the late 1970’s and early 80’s Sandy Finkelman of Wheels n’ Things was taken on to led the Diamondback BMX race team and product development division.
Under his leadership ‘Scary’ Harry Leary and Eddy King won many of the top US BMX races in the 1980s and helped develop new models that had unique features like the Turbo dropout and Diamond gusset.
With the success of the race team Diamondback took to the screen with the release of BMX Bandits in 1983 which featured one of the characters riding a Diamondback Senior Pro bike.
Also, 1983 saw the introduction of the Viper model, a name that has been in the Diamondback BMX line up for over three decades.
Today Diamondback has a renewed focus on dirt and street BMX styles with riders from the UK, Europe and USA competing in major events such as the X Games and Dew Tour.
Visit our rider pages to find out more about the riders who make up the current BMX squad.
It all started for us with the Diamondback Ridge Runner (1982), which, along with the Specialized Stumpjumper, was one of the world’s first production mountain bikes.
Following the launch of DBR (Diamond Back Racing) in 1993 we dominated the global mountain bike scene, winning the US men’s National XC championships, a silver medal at the 1994 World’s Women’s XC, a bronze medal at the 1996 Atlanta Olympics in Women’s XC, the 1996 Men’s Downhill World Cup Championships and in 1997 the World Championship Men’s XC, helping to launch the careers of notable riders including Cadel Evans, Susan DeMattei and Helen Mortimer.
Further into the 2000s Diamondback was represented by trials legend Martyn Ashton and his Ashton/Diamondback team, who propelled dirt and slopestyle star Sam Pilgrim onto the world scene. This multi talented mix of riders also put Diamondback in front of millions of consumers at the famous Animal/Relentless Bike Tour.
Over in the US at the same time Diamondback sponsored the Development Force 5 (DF5) team, which comprised some of the most influential and progressive riders in the sport, including Kelly McGarry, Billy Lewis, Eric Porter and Kyle Thomas.
Over the years Diamondback has been constantly striving for mountain bike perfection, always being associated with innovative mountain bike designs such as the Dual Response, WCF bikes and Knucklebox suspension design for cross-country and all-mountain use. This patented Knucklebox suspension platform now features on a number of high-end Diamondback mountain bikes.
To truly state the credentials of the bikes, Diamondback returned to professional downhill racing in 2013 with the sponsorship of the UK-based 44Racing / Rockstar team.
Keep an eye on our blog to see where Diamondback mountain bikes are going next…